Description of Services Provided:

This project aimed to strengthen maternal health service awareness and improve care-seeking behavior among more than 3,000 pregnant women through an Integrated Voice Response (IVR) system and Social and Behavioral Change Communication (SBCC) intervention. The assessment focused on enhancing knowledge of antenatal care (ANC), institutional delivery, postnatal care (PNC), and danger sign recognition across selected districts of Mymensingh Division.

The intervention combined technology-driven outreach with field-level engagement to support evidence-based improvements in maternal health service utilization.

Key Services Delivered:

Selection and verification of beneficiary lists across four districts of Mymensingh Division:

• Mymensingh

• Jamalpur

• Sherpur

• Netrokona

Deployment and monitoring of IVR-based communication targeting pregnant women with structured health awareness messages.

Field-level data collection and beneficiary verification through trained Field Assistants using digital tools (KoBo Toolbox / mobile-based survey platforms).

Collection of baseline and follow-up data on:

• Antenatal Care (ANC) visits

• Institutional delivery practices

• Postnatal Care (PNC) awareness

• Knowledge of maternal danger signs

• Health facility utilization patterns

Implementation support for SBCC activities, including:

• Direct beneficiary engagement

• Community-level awareness support

• Monitoring message reach and comprehension

Ensured quality control through supervision, real-time data validation, and consistency checks.

Survey & Monitoring Approach:

Structured questionnaires administered through mobile-based digital platforms.

IVR system tracking to monitor:

• Call delivery rate

• Call pick-up rate

• Message completion rate

• Beneficiary feedback

Regular field monitoring and spot-check verification to ensure data accuracy.

Analytical Outputs:

Analyzed behavioral changes in maternal health awareness and service uptake.

Compared baseline and endline indicators to assess intervention effectiveness.

Generated district-wise performance insights and beneficiary-level trends.

Prepared comprehensive analytical reports including:

• IVR engagement statistics

• Behavioral change indicators

• Service utilization improvements

• Implementation challenges and recommendations

Key Highlights:

Reached and monitored more than 3,000 pregnant women across four districts.

Demonstrated effective integration of digital IVR technology with community-level SBCC strategies.

Strengthened evidence-based decision-making for maternal health programming.

Showcased technical capacity in large-scale digital data collection, beneficiary verification, and behavior change monitoring