Description of Services Provided: Survey & Research Firm for Road Traffic Safety Project

Before Pilot Activities (All Phases):

• Conducted face-to-face paper-based questionnaire surveys with commuters, bus drivers, helpers, and pedestrians.

• Digitized survey data using KoBo Toolbox and submitted hard and soft copies to DRSP.

During Pilot Activities:

• Installed banners, signboards, and awareness materials at selected intersections and bus stops.

• Conducted public announcements (miking) to raise awareness on traffic rules, especially around zebra crossings and traffic signals.

• Distributed educational leaflets to promote safe road usage.

• Provided on-site instruction to drivers, helpers, and pedestrians to follow traffic signals and zebra crossings.

• Managed video-based traffic surveys focusing on:

  • 12 vehicle categories (motorcycles, buses, cars, trucks, etc.)

  • Pedestrian trajectory monitoring

  • Three distinct behavioral observation methods related to crossing behavior

• Deployed a dedicated team of 8–10 trained personnel for 1 month to assist at traffic lights, ensuring pedestrians and vehicles obey road signals and zebra crossing protocols.

• Transported DRSP materials between AC Traffic Office and DMP as needed.

After Pilot Activities:

• Reviewed video footage to analyze traffic movement and pedestrian behavior; conducted manual traffic count and data entry.

• Removed banners, signboards, and awareness materials after completion of the pilot phase.

Key Highlights:

• Successfully enhanced public compliance with traffic signals and zebra crossings through active field engagement.

• Strengthened community awareness and participation in road safety through education, behavior monitoring, and on-the-ground support.

• Supported JICA and DMP’s vision for a safer and more orderly urban traffic environment in Dhaka.